MADE IN FRANCE 2025 – 13th Edition reaffirms France’s industrial strength by celebrating Local Innovation, Craftsmanship & Economic Resilience

MIF Expo will return for its 13th edition from November 6 to 9, 2025, at Paris Expo Porte de Versailles

Date: November 6 to 9, 2025
Venue: Paris Expo Porte de Versailles, 1 Pl. de la Prte de Versailles, 75015 Paris

MADE IN FRANCE 2025 – 13th Edition

It’s not just a trade show—it’s a movement to restore pride, competitiveness, and sustainability in French production.

PARIS EXPO PORTE DE VERSAILLES MIF Expo – The Made in France Fair is the largest event dedicated to French manufacturing.

Each year, it brings together 1,000 exhibitors and 100,000 consumers who care about locally made products. From cosmetics to textiles, leather goods, home décor, and gastronomy, all sectors are represented at the fair.

🇫🇷 What Is MADE IN FRANCE Expo?

MIF Expo (Salon du Made in France) is the largest event dedicated to French manufacturing, held annually at Paris Expo Porte de Versailles. The 12th edition, from 6 to 9 November 2025, features:

Over 1,000 exhibitors
More than 110,000 visitors
Sectors ranging from fashion, food, tech, home goods, tourism, and services

This year’s theme emphasizes customer relations as a strategic lever, with service industries joining the spotlight alongside traditional manufacturers.

What Makes French Industry “Great Again”?

French industry is regaining momentum through:

Local production and non-delocalizable jobs: A product made in France creates 3× more jobs than an imported equivalent.
Regional excellence: Regions like Occitanie and Marseille are showcasing hundreds of artisans and SMEs, proving the vitality of decentralized industrial ecosystems.
Innovation and sustainability: French companies are investing in eco-design, short supply chains, and digital transformation to compete globally.

How Does France Compete Internationally?

French industry fights back against global competition by:

Leveraging quality and authenticity: The “Origine France Garantie” label assures consumers of traceability and ethical production.
Promoting economic sovereignty: Reducing dependence on foreign supply chains strengthens national resilience.
Engaging consumers emotionally: Buying French is framed as a civic act—supporting jobs, heritage, and environmental responsibility.

What Does “Made in France” Represent?

For the French market and people, “Made in France” means:

Trust and transparency: Products are traceable, regulated, and often more durable.
Cultural pride: It reflects France’s rich history of craftsmanship, gastronomy, and design.
Economic impact: It supports local employment, regional development, and national innovation.

Why Buy French Products?

Buying French-made goods is a strategic and ethical choice:

Food: Supports local farmers, ensures freshness, and preserves culinary heritage.
Fashion: Promotes artisanal know-how, sustainable fabrics, & ethical labor.
Goods: Reduces carbon footprint and boosts domestic innovation.
Services: Strengthens customer relationships and economic proximity.

What to Expect from MIF Expo 2025?

Live demonstrations of artisanal techniques
Interactive booths with giveaways and product testing
Panels and talks on industrial strategy, sustainability, and consumer engagement
New sectors like tech services and digital platforms joining the movement

This edition marks a turning point: Made in France is no longer just a label—it’s a national strategy for economic renewal and cultural affirmation.

MADE IN FRANCE represents ethical, local, and sustainable production rooted in craftsmanship and national pride, while SHEIN symbolizes ultra-fast fashion driven by low-cost mass production, raising concerns over labor, environmental impact, and market disruption.

🇫🇷 MADE IN FRANCE: Quality, Ethics, and Sovereignty

Made in France is more than a label—it’s a commitment to:

Local employment: Every French-made product supports domestic jobs and regional economies.
Craftsmanship and durability: From fashion to food, French goods emphasize quality over quantity.
Environmental responsibility: Short supply chains and regulated production reduce carbon footprint.
Economic resilience: Buying French strengthens national independence and industrial competitiveness.

In response to global pressures, initiatives like MIF Expo 2025 and pop-up stores such as L’Appartement Français are mobilizing public support for French-made goods, especially as foreign giants like SHEIN enter the market.

SHEIN: Ultra-Fast Fashion and Market Disruption

SHEIN, the Chinese e-commerce giant, is known for:

Massive product turnover: Thousands of new items daily, driven by algorithmic trend detection.
Low prices: Enabled by offshore manufacturing and minimal regulation.
Controversies: Accusations of labor violations, environmental harm, and non-compliance with EU standards.
Aggressive expansion: Opening physical stores in Paris (BHV) and other French cities, sparking backlash from ethical fashion advocates.

The French government has even considered suspending SHEIN’s operations pending regulatory compliance.

The Battle: Ethics vs Speed

The clash between Made in France and SHEIN is symbolic:

David vs Goliath: Local artisans vs global algorithms
Slow fashion vs ultra-fast fashion
Civic engagement vs consumer impulse

French brands are countering SHEIN’s rise by emphasizing transparency, traceability, and cultural value. Consumers are urged to see purchases not just as transactions, but as acts of support for national identity and sustainability.

Why Choose French Products?

Fashion: Ethical labor, timeless design, and superior materials
Food: Protected origins, freshness, and culinary heritage
Goods: Long-lasting, repairable, and locally sourced
Services: Personalized, regulated, and community-based

Buying French is a vote for quality, conscience, and continuity.

In short, Made in France is fighting not just for market share—but for values.

The success of SHEIN in France is closely linked to the decline in purchasing power and the economic pressures many French consumers face.

Economic Context Driving Fast Fashion

Over the past few years, rising inflation, stagnant wages, and increased cost of living have made affordability a top priority for many households. In this context:

SHEIN’s ultra-low prices offer immediate appeal to budget-conscious consumers.
The platform’s vast selection and constant new arrivals create a sense of abundance at minimal cost.
For younger generations, especially students and low-income workers, SHEIN provides access to fashion that would otherwise be out of reach.

Why SHEIN Thrives Despite Criticism

Even with growing concerns about labor practices, environmental impact, and product quality, SHEIN continues to grow because:

Price outweighs ethics for many consumers under financial strain.
The brand leverages social media and influencer marketing to maintain visibility and desirability.
Its direct-to-consumer model bypasses traditional retail costs, making it even more competitive.

🇫🇷 A Mirror of Societal Shifts

SHEIN’s popularity reflects broader shifts in consumer behavior:

A move toward instant gratification and trend-driven consumption
A struggle between ethical awareness and economic necessity
A challenge for local and sustainable brands to remain competitive without compromising values

In short, SHEIN’s rise in France is not just about fashion—it’s a symptom of deeper economic and social realities. Would you like a comparison between SHEIN and French ethical brands like Le Slip Français or Maison Standards?

SHEIN’s success lies in its ultra-fast fashion model powered by data-driven design, low prices, and mobile-first shopping.

It thrives by offering trendy clothes at breakneck speed, tailored to consumer demand—especially among Gen Z and budget-conscious shoppers.

The Concept Behind SHEIN

SHEIN is not just a clothing brand—it’s a tech-driven e-commerce platform. Its core concept revolves around:

Real-time trend detection: SHEIN uses algorithms and social media data to identify emerging fashion trends almost instantly.
Agile production: Designs go from concept to sale in days, not months, thanks to a flexible supply chain and rapid prototyping.
Massive product turnover: Thousands of new items are added daily, creating a sense of novelty and urgency.
Mobile-first experience: The SHEIN app is central to its strategy, offering gamified shopping, personalized recommendations, and flash sales.

Why Is SHEIN So Successful?

Several factors explain its meteoric rise:

Ultra-low prices: SHEIN offers clothing at prices often lower than traditional retailers, making fashion accessible to all.
Global reach: Available in over 150 countries, it targets Millennials and Gen Z with localized content and influencer campaigns.
Digital dominance: Its app is one of the most downloaded fashion apps worldwide, with millions of daily active users.
Social media mastery: SHEIN collaborates with micro-influencers and TikTok creators to drive viral engagement and brand loyalty.

What Makes It Different from Traditional Fashion?

Speed: SHEIN’s production cycle is measured in days, compared to months for traditional brands.
Volume: It releases more styles than any other brand, often in limited batches to test demand.
Direct-to-consumer: No physical stores (until recently), which cuts costs and allows for dynamic pricing.

⚠️ Controversies and Criticism

Despite its success, SHEIN faces criticism for:

Opaque labor practices in its supply chain
Environmental impact due to overproduction and textile waste
Ethical concerns around product quality and intellectual property
Regulatory scrutiny in Europe, especially after opening its first physical store in Paris at BHV

The Bigger Picture

SHEIN’s rise reflects a shift in consumer behavior:

From quality to quantity
From brand loyalty to trend chasing
From ethical awareness to economic necessity

It’s a business model built for the digital age—but one that challenges traditional fashion values and sustainability goals.