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A Luxury Object to Gift or Keep, A 3‑in‑1 Lipstick Designed for Modern Life: Maison M — The 3‑in‑1 Lipstick Revolutionizing Modern Beauty

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✨ Maison M — The 3‑in‑1 Lipstick Revolutionizing Modern Beauty by Marie ROCCHISANI

Date: January 1 2026
Location: Paris, (France)

3‑in‑1 lipstick by Maison M – Maison M’s 3‑in‑1 concept

MAISON M PARIS


3‑in‑1 lipstick,
refillable lipstick, vegan lipstick, eco‑friendly makeup, French beauty brand, AI beauty diagnosis, innovative lipstick, sustainable cosmetics, Maison M lipstick, modern beauty essentials

 

Maison M is redefining the future of beauty with a groundbreaking 3‑in‑1 lipstick designed for today’s fast‑paced, style‑driven women. Combining innovation, practicality, and ethical commitment, this compact and refillable lipstick offers a new way to experience makeup: smarter, cleaner, and effortlessly chic.

Created for women who want versatility without compromise, Maison M’s 3‑in‑1 concept allows you to switch shades in seconds while enjoying a personalized beauty experience powered by AI‑driven shade diagnostics.

It’s the perfect blend of technology and elegance — a beauty essential that adapts to every skin tone with precision.

 

Who is behind Maison M?

Maison M- AI at the service of ethical beauty by Marie ROCCHISANI

 

Maison M’s innovative 3‑in‑1 lipstick was created by Marie Rocchisani, a visionary French entrepreneur who developed the concept to solve the universal problem of choosing the right lipstick shade.
Her idea combines AI‑powered shade matching, eco‑responsibility, and French beauty expertise.

Maison M: AI at the service of ethical beauty
At the crossroads of beauty, technological prowess and a responsible approach, Maison M is redefining codes. Interview with Marie Rocchisani, founder of this beautytech company.

Exclusive interview

Which award did the designer receive?

Maison M’s 3‑in‑1 lipstick won the Gold Medal at the prestigious Concours Lépine 2025, a major French innovation competition.

This award recognizes the product’s patented mechanism, clean formula, and technological innovation.

You no longer need to search for the lipstick that suits you — artificial intelligence does it for you.

This innovation comes from a woman from Rouen, Marie Rocchisani, founder of Maison M. She won two awards at the Concours Lépine on May 9, at Paris Expo Porte de Versailles: a gold medal and the Leonardo da Vinci Prize.

According to its creator, this lipstick combines several qualities. It features three colors in a single tube, offering a smart, practical, and innovative approach to beauty.

What is the price of the Maison M lipstick?

According to the official Maison M website, the 3‑in‑1 lipstick is priced at €69 (instead of €79 during promotions).

A 3‑in‑1 Lipstick Designed for Modern Life

Maison M- AI at the service of ethical beauty A single lipstick, three shades, an infinite number of you- discover our beauty innovation, selected for the @concours_lepine by Marie ROCCHISANI

 

Maison M’s signature lipstick is more than a makeup product — it’s a multi‑functional beauty tool crafted to simplify your routine and elevate your style.

 

Key benefits:

  • Three interchangeable shades in one compact design
  • Instant look changes for day, evening, or special occasions
  • Refillable system for long‑term use
  • Travel‑friendly format that fits any bag

This innovative design gives women the freedom to express themselves without carrying multiple products.

It’s beauty made simple, smart, and stylish.

AI‑Powered Shade Matching for Perfect Results

Maison M integrates advanced AI technology to deliver a personalized shade diagnosis.

By analyzing your skin tone, undertones, and preferences, the system recommends the perfect lipstick shades tailored just for you.

 

What the AI brings to your beauty routine:

  • Accurate, personalized shade matching
  • Confidence in choosing the right color
  • A seamless, customized experience

Maison M transforms the way women choose makeup, making beauty more intuitive and inclusive.

Ethical Beauty: Vegan, Refillable, & Made in France

Maison M stands out for its strong ethical values and commitment to responsible beauty.

Every detail — from formulation to packaging — reflects a conscious approach to modern cosmetics.

 

Sustainable and ethical features:

  • Vegan formula
  • Refillable packaging to reduce waste
  • Made in France for quality and traceability
  • Eco‑friendly materials with a luxurious finish

This is beauty that feels good, looks good, and does good.

💋 Long‑Lasting Wear and Hydrating Comfort

Trio L’indispensable – Your beauty essentials _ Maison M

 

Maison M’s lipstick offers a sensorial texture that glides effortlessly while delivering long‑lasting color and hydration.

Performance highlights:

  • Impeccable all‑day wear
  • Moisturizing comfort
  • Smooth, precise application
  • Elegant finish — matte, satin, or glossy

Every application becomes a moment of pleasure, combining performance and comfort in one refined gesture.

A Luxury Object to Gift or Keep

With its sleek design, compact format, and innovative concept, Maison M’s 3‑in‑1 lipstick is more than a beauty product — it’s a luxury accessory.

Perfect for:

  • Women on the go
  • Beauty lovers
  • Eco‑conscious consumers
  • Anyone seeking a personalized, elevated makeup experience

Maison M turns a simple daily ritual into a sophisticated, sensory moment.

 

How Do I Create My Lipstick?

Maison M is reinventing the way we think about lipstick with its unique 3‑in‑1 concept, combining innovation, practicality, and ethical commitment. Designed for active women, this compact and refillable lipstick lets you switch your look in seconds while adapting perfectly to every skin tone thanks to a personalized AI shade diagnosis.

With flawless long‑lasting wear and hydrating comfort, it is also eco‑responsible: refillable, vegan, and made in France. Its elegant design and sensorial texture make it more than a product — it’s an experience to gift or to enjoy for yourself.

Composition

The minimalist formula of our refillable lipstick uses only essential ingredients to deliver performance, care, and naturality.

 

Highlight on three exceptional ingredients:

  • Jojoba oil deeply hydrates and nourishes your lips, leaving them soft and supple.
  • Rice wax provides a light, creamy, and moisturizing texture for maximum comfort.
  • Kaolin ensures a smooth matte finish and long‑lasting wear with an even, refined look.

The Brand are committed to using high‑quality ingredients, free from harmful chemicals and irritating substances. Every component is carefully selected to guarantee optimal performance while respecting the delicate skin of your lips.

Full INCI List

UNDECANE • POLYGLYCERYL‑10 DECAISOSTEARATE • DISTARCH PHOSPHATE • POLYGLYCERYL‑2 TRIISOSTEARATE • SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL • KAOLIN • TRIDECANE • ORYZA SATIVA (RICE BRAN) WAX • HYDROGENATED JOJOBA OIL • SILICA • DEXTRIN ISOSTEARATE • TOCOPHEROL • FRAGRANCE • HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL (+/‑) CI 77499 • CI 42090 • CI 15850 • CI 77891 • CI 19140 • ALUMINIUM HYDROXIDE

 

maison-m-paris.com – Elle Editorial

Yes, the perfect gift does exist

 

MAISON M

MAISON M LOGO

 

Instagram: https://www.instagram.com/maison.m.paris/?hl=fr
FaceBook: https://www.facebook.com/profile.php?id=100086407895870
Website: https://www.maison-m-paris.com/

 

MAISON M Marie Rocchisani, founder of Maison M.

 

Media Partners:

AI FRIENDLY


AI Friendly Supports Maison M — Innovation Meets Responsible Beauty

AI Friendly proudly supports Maison M, the French beauty brand redefining the lipstick experience with its award‑winning 3‑in‑1 refillable design and AI‑powered shade diagnosis. Together, they highlight a new era where technology, sustainability, and elegance come together to create smarter, more personalized beauty solutions.

 

DN-A INTERNATIONAL

DN‑Africa — Promoting Maison M and Marie Rocchisani, the Visionary Behind the 3‑in‑1 Lipstick Revolution

DN‑Africa proudly highlights Maison M, the Paris‑based beauty brand founded by Marie Rocchisani, an award‑winning French innovator reshaping the future of cosmetics. With her groundbreaking 3‑in‑1 refillable lipstick, Marie Rocchisani has positioned Maison M as one of the most forward‑thinking beauty houses in France and beyond.

DN‑Africa supports Maison M for its bold vision, its ethical approach, and its ability to merge technology, elegance, and sustainability into a single beauty experience. Marie Rocchisani’s work embodies the new generation of French innovation — smart, responsible, and deeply consumer‑focused.

Maison M is not just a lipstick. It is a beauty revolution, a modern accessory, and a symbol of the future of French cosmetics.

 

Location:

MAISON M Marie Rocchisani, founder of Maison M Paris