AEFW Brings Glamour to Cannes with Star-Studded, 78th Cannes Film Festival
Date: May 13 to 24 2025
Venue: Palais des festivals et des congrès de Cannes, 1 Bd de la Croisette, 06400 Cannes
The 78th Cannes Film Festival
From May 13 to May 24, 2025, the 78th Festival de Cannes brought together filmmakers, actors, and cinephiles from around the world to celebrate the art of cinema. Under the presidency of Juliette Binoche, the festival showcased a diverse selection of films, many of which tackled social and political themes with depth and originality.
Palme d’Or: Un Simple Accident by Jafar Panahi
Jafar Panahi’s Un Simple Accident is a gripping political thriller that delves into moral dilemmas and justice. Shot in secrecy due to Panahi’s restrictions in Iran, the film follows Vahid, a mechanic who was once imprisoned for alleged crimes against the regime. When he believes he has identified one of his former torturers—recognized only by the sound of his prosthetic leg—he embarks on a quest for vengeance. However, as he gathers other victims to confront the man, doubt creeps in: is he truly the perpetrator, or just another casualty of a broken system? The film’s minimalist cinematography and intense performances create a haunting atmosphere, leaving audiences questioning the thin line between victim and oppressor.
Grand Prix: Valeur Sentimentale by Joachim Trier
Joachim Trier’s Valeur Sentimentale is a deeply emotional family drama that explores memory, loss, and reconciliation. The film follows Nora and Agnès, two sisters who must confront their estranged father, Gustav, a once-renowned filmmaker who has returned after years of absence. When Gustav offers Nora a role in his latest film, she refuses, forcing him to cast a young Hollywood star instead. As the production unfolds, old wounds resurface, and the family is forced to confront unspoken truths. Trier’s delicate storytelling and nuanced performances make this a poignant meditation on art, family, and the passage of time.
Best Director: Kleber Mendonça Filho for L’Agent Secret
Set in 1977 Brazil, L’Agent Secret is a thriller infused with political intrigue and personal redemption. Marcelo, a man with a shadowy past, arrives in Recife during the height of Carnival, hoping to reconnect with his young son and start anew. However, his past catches up with him, and he finds himself hunted by unseen forces. As he navigates the city’s vibrant yet dangerous streets, Marcelo must confront his own history while fighting for survival. Mendonça Filho’s masterful direction blends historical realism with suspense, creating a film that is both visually stunning and emotionally gripping.
Best Actress: Nadia Melliti for La Petite Dernière
In Hafsia Herzi’s La Petite Dernière, Nadia Melliti delivers a breakout performance as Fatima, a young woman navigating faith, identity, and self-discovery. Adapted from Fatima Daas’ autobiographical novel, the film follows Fatima as she struggles with her sexuality while growing up in a traditional Muslim family in the suburbs of Paris. As she enters university, she is exposed to new ideas, relationships, and personal challenges, forcing her to reconcile her faith with her desires. Melliti’s raw and deeply personal portrayal earned her the Best Actress award, marking her as a rising star in cinema.
Best Actor: Wagner Moura for L’Agent Secret
Wagner Moura’s powerful performance as Marcelo in L’Agent Secret was a standout at Cannes. His portrayal of a man haunted by his past, navigating the political turmoil of Brazil, was both intense and deeply moving. Moura’s ability to convey vulnerability and resilience made his character unforgettable, earning him the Best Actor award.
Best Screenplay: Jeunes Mères by Jean-Pierre & Luc Dardenne
The Dardenne brothers return with Jeunes Mères, a social drama that follows five teenage mothers living in a shelter. Each young woman faces unique struggles, from escaping abusive households to fighting for their independence. The screenplay’s intimate storytelling and authentic dialogue capture the raw emotions of these women as they navigate motherhood, societal expectations, and personal growth. The film’s documentary-like realism and poignant themes earned it the Best Screenplay award.
Jury Prize (ex-aequo): Sirât by Óliver Laxe & Sound of Falling by Mascha Schilinski
Sirât is a spiritual road movie set in the Moroccan desert, following a father and son searching for their missing daughter at a rave festival. As they journey deeper into the wilderness, they are forced to confront their own fears, beliefs, and limitations.
Sound of Falling is a haunting multi-generational drama, following four young women across different eras, all connected by the same farmhouse in northern Germany. As the house changes over time, echoes of the past resonate through its walls, creating a poetic exploration of memory, trauma, and resilience.
Caméra d’Or: The President’s Cake by Hasan Hadi
Hasan Hadi’s The President’s Cake is a bittersweet coming-of-age story set in 1990s Iraq under Saddam Hussein’s regime. The film follows Lamia, a nine-year-old girl, tasked with baking a cake for the dictator’s birthday. As she embarks on a quest for ingredients, she encounters economic hardship, political oppression, and the resilience of ordinary Iraqis. The film’s blend of humor and tragedy makes it a remarkable debut, earning Hadi the Caméra d’Or.
Asian & European Fashion Week (AEFW)
Spearheading this dynamic intersection was the founder of the Asian & European Fashion Week (AEFW), who introduced two prominent fashion showcases to the festival’s schedule, culminating in a high-profile Red Carpet event featuring over 25 international celebrities.
The AEFW Red Carpet, held outside the Palais des Festivals et des Congrès, attracted a diverse assembly of photographers, influencers, and fashion editors.
More than a visual spectacle, the event served as a platform for models and celebrities to present bold couture from fashion houses spanning Asia, Europe, and beyond, emphasizing the celebration of global creativity and cultural diversity.
AEFW’s showcase
AEFW’s showcase brought together emerging and established designers from more than a dozen countries, highlighting innovative designs that combined avant-garde styles, sustainability, and traditional textiles reimagined for contemporary audiences.
Attendees included film stars, pageant winners, and humanitarian ambassadors, many adorned in custom-made outfits that conveyed personal and cultural narratives.
Noteworthy collaborations included a collection by a rising haute couture designer and protégé of a renowned fashion icon, featuring sharp tailoring and gender-fluid aesthetics.
Partnerships with international fashion houses
Partnerships with fashion houses from Sri Lanka, France, Morocco, and Indonesia further underscored AEFW’s dedication to inclusivity and storytelling through fashion.
The designer lineup was curated with attention to both visual impact and cultural significance.
Expansion of fashion diplomacy within the Cannes context
This year’s events marked an expansion of fashion diplomacy within the Cannes Film Festival context, with AEFW organizing multiple events and integrating cultural ambassadors to foster global dialogue.
Coordinated alongside major film premieres, the fashion presentations attracted a broad audience of cinephiles and style enthusiasts, contributing fresh energy to the festival atmosphere.
Central themes of empowerment, sustainability
Central themes of empowerment, sustainability, and representation were emphasized, with a focus on authentic visibility for women from marginalized communities and regions often overlooked in mainstream fashion media. The initiative aimed to move beyond tokenism toward building a lasting legacy of diversity.
The visual narrative of the event was shaped by its founder, an acclaimed fashion photographer, whose campaign images and runway portraits have been widely disseminated across digital platforms and fashion media in Europe and Asia.
This exposure helped establish AEFW as a notable highlight during the 78th Cannes Film Festival.
Extend AEFW’s influence to International Fashion
Looking ahead, plans are underway to extend AEFW’s influence to international fashion capitals including New York, Milan, and Dubai, with continued emphasis on elevating underrepresented designers.
The 78th Edition Cannes Film Festival appearances represent the beginning of a broader mission to advance cultural equity within the global fashion industry.
Rex Fernando, Ceo of AEFW & the visionary Creative Director and CEO of House of Vendôme Paris
Made a striking impact at the 78th Cannes Film Festival by merging fashion, storytelling, and social consciousness.
Fernando is the force behind Asian & European Fashion Week Paris (AEFW), a transformative platform that unites Eastern and Western fashion philosophies. The January 2025 edition at the Ritz Paris was praised for its seamless integration of heritage, sustainability, and innovation.
His latest collection, Incarnate, was unveiled at the Majestic Beach Resort during the AI Film & Congress Awards, offering an immersive experience that blended augmented reality, holography, and performance art.
Fernando is known for challenging haute couture norms by championing authenticity over exclusivity.
His fashion shows have spotlighted amputees, elderly individuals, and people with Down syndrome, reinforcing his belief that beauty is diverse and everyone deserves to be seen.
His brand, Vendôme Paris, functions as a global platform for emerging designers from Asia, the Middle East, and Eastern Europe.
Rakesh Sharma
Rakesh from House of Vendôme Paris made a striking impression at the 78th Cannes Film Festival, showcasing his latest designs on the Red Carpet. Known for his bold, avant-garde couture, Rakesh’s creations blended luxury, artistry, and cultural storytelling, reinforcing House of Vendôme’s reputation as a trailblazer in high fashion.
His designs, worn by international celebrities and influencers, featured intricate craftsmanship, innovative silhouettes, and a fusion of Eastern and Western aesthetics. The collection emphasized sustainability and heritage, aligning with the festival’s growing focus on fashion diplomacy and ethical couture.
Meet Rakesh Sharma spearheading campaigns and initiatives to elevate House of Vendome Paris‘s visibility.
Rakesh Sharma is leading strategic campaigns and initiatives to elevate House of Vendôme Paris, reinforcing its position as a luxury fashion powerhouse. His efforts focus on expanding global visibility, fostering designer collaborations, and integrating innovative fashion concepts into the brand’s identity.
Key Initiatives Led by Rakesh Sharma
Global Expansion – Strengthening House of Vendôme’s presence in Paris, Milan, and Dubai, connecting with international fashion markets.
Designer Collaborations – Partnering with emerging and established designers to create exclusive collections that blend heritage and modern aesthetics.
Fashion Diplomacy – Aligning the brand with prestigious events like Asian & European Fashion Week (AEFW) and Cannes Film Festival, ensuring high-profile exposure.
Sustainability & Innovation – Advocating for eco-friendly materials, AI-driven fashion tech, and ethical production practices to shape the future of couture.
Rakesh‘s strategic approach ensures that our brand resonates with our target audience across various platforms.
Nishantha Rajagalgoda
Nishantha Rajagalgoda is a film producer with over 30 years of experience in the industry. He is a key figure at Working Ants Productions, a Sri Lankan production company known for facilitating film and TV productions, including feature films, TV commercials, music videos, and documentaries.
His expertise lies in managing large-scale shoots while maintaining high-quality standards.
Lakshan Abenayake
Lakshan Abenayake is showing his support for the film industry by attending the 78th Cannes Film Festival.
His presence highlights his ongoing engagement with global cinema and the recognition of Sri Lankan filmmaking on an international scale.
Lakshan Abenayake made a notable appearance at the 2025 Cannes Film Festival, where his latest film was showcased. While there isn’t extensive coverage on his participation this year, he previously gained recognition at Cannes for his Sri Lankan film « Rudy », which was titled Mysteries of Love in French.
Abenayake has been involved in various projects, including producing and acting in films like Doosra.
His presence at Cannes highlights the growing global reach of Sri Lankan cinema, as his work continues to gain international attention.
Partners:
L’OFFICIEL INDIA
The collaboration between Asian & European Fashion Week (AEFW) and L’Officiel India, led by Rex Fernando and Atul Behi, was prominently showcased at the 78th Cannes Film Festival.
Their presence at the Red Carpet added a touch of glamour, celebrating the fusion of Eastern and Western fashion influences.
During the festival, AEFW and L’Officiel India curated an exclusive editorial feature for the magazine, highlighting the most innovative designers and trendsetting collections.
L’Officiel India editorial captured the essence of global fashion evolution, emphasizing sustainability, diversity, and artistic expression.
Beyond the red carpet, the partnership actively participated in various high-profile events, including private showcases, networking galas, and industry panels.
These engagements reinforced their commitment to bridging cultures through fashion in bringing & promoting India to the hightlight during the 78th Cannes Film Festival, offering a platform for emerging talents to shine on an international stage.
MAURICE MONLOUIS
The collaboration between Asian & European Fashion Week (AEFW) and Maurice Monlouis’ Premium Concierge Service brings together luxury, exclusivity, and high-end fashion experiences. Maurice Monlouis, known for his Privilege Mission, has redefined luxury hospitality, offering elite concierge services across Cannes, Monte Carlo, and Paris.
AEFW & Premium Concierge: A Fusion of Fashion & Luxury
VIP Access & Personalized Services – Maurice Monlouis’ concierge expertise ensures that AEFW guests, designers, and celebrities receive tailored experiences, including private transport, exclusive reservations, and luxury accommodations.
Red Carpet & High-Profile Events – AEFW’s presence at Cannes Film Festival aligns with Monlouis’ ability to curate elite experiences, ensuring seamless access to fashion showcases, gala events, and private gatherings.
PAVILLON ROYAL
Pavillon Royal, led by Thomas Misse, is a prestigious platform that embodies luxury, fashion, and cultural excellence. It serves as a grand expression of intangible cultural heritage, integrating fashion, fine jewelry, leather goods, perfumery, painting, sculpture, film, conferences, and gastronomy.
Pavillon Royal’s Presence at Cannes
During the Cannes Film Festival, Pavillon Royal hosts exclusive fashion showcases, gala dinners, and networking events, bringing together designers, artists, and industry leaders. The initiative highlights craftsmanship, innovation, and the art of living, reinforcing its reputation as a hub for luxury and creativity.
ROYAL GENTLEMEN
Royal Gentlemen made a grand entrance at the 2025 Cannes Film Festival, hosting the exclusive Beach Ball Gala at the Hotel Barrière Majestic Beach.
This luxurious event blended fashion, art, and philanthropy, creating an unforgettable evening of glamour and opulence.
The night featured a red carpet arrival, a high-end fashion show, and a refined dinner, followed by live music, entertainment, and an auction supporting Ira-France-Afrique, a charity aiding kidney failure patients in Cameroon.
Additionally, Fashion Connect & Cannes, an invitation-only soirée, was held in partnership with Royal Gentlemen, attracting celebrities, influencers, and industry leaders for an evening of networking and celebration.
The GALA DINER & AWARDS BEACH BALL
The Gala Dinner & Awards Beach Ball was one of the most prestigious events during the 78th Cannes Film Festival, held on May 22, 2025, at the Majestic Barrière Beach in Cannes. This exclusive evening blended luxury, artistry, and philanthropy, attracting global elites, fashion icons, and entertainment industry leaders.
Event Highlights
Cultural Fashion Showcase – Featuring internationally celebrated designers such as Jean Koute Munich, Bianca Rusu Design, Illusion Paris, and Lolita Meski.
Japanese Art Exhibition & Cocktail Reception – A tribute to Japanese artistry, showcasing Nakayama Hideyuki’s calligraphy and Yusuke Akamatsu’s paintings.
Elegant Gala Dinner – Paired with Charles-Madeleine champagne, honoring excellence across various sectors during the Congress Awards.
Star-Studded Entertainment – Performances by DJ Nicole Chen, pop sensation Victori, Monaco opera tenor Lorenzo Caltagirone, and the Dynasty Performers dance group.
Charity for a Cause – Supporting IRA France Africa Solidarity Renal, a life-saving initiative for individuals suffering from kidney failure.
The event was a celebration of unity, purpose, and creativity, reinforcing the Cannes Film Festival’s role in promoting dialogue and global impact. Would you like details on specific award winners or notable attendees?
Media Partners:
AI FASHION MAG
AI Fashion Mag, conceptualized by Zou Yasmine TALEB, is an innovative online magazine that explores the intersection of fashion, artificial intelligence (AI), and Web 3.0. It showcases how AI-generated virtual models, known as « AI Supermodels », are transforming the fashion industry through editorial shoots, promotional campaigns, and virtual fashion shows.
The magazine highlights the fusion of human creativity and AI technology, redefining traditional fashion media. It also emphasizes sustainability, using AI to streamline production processes and reduce waste.
AI FRIENDLY
Friendly Artificial Intelligence (FAI) is a conceptual framework designed to ensure that advancements in Artificial General Intelligence (AGI) align with humanity’s best interests. By focusing on ethical integration, safety measures, and human-centric oversight, FAI aims to channel technological progress into a force for global well-being.
Key Principles of Friendly Artificial Intelligence
Ethical Foundations: FAI emphasizes the importance of embedding ethical considerations into AGI systems, ensuring that decisions made by intelligent machines are aligned with human values.
Robust Safety Mechanisms: These include fail-safes and control measures to mitigate risks associated with AGI, such as unintended consequences or malicious use.
Human Oversight and Collaboration: FAI advocates for human involvement in the development and operation of AGI systems, ensuring transparency and accountability in their actions.
DN-A INTERNATIONAL
EXPERT SEO, CEO & Owner, DN-AFRICA.COM Fashion Photographer
Daniel Nguyen is the CEO and owner of DN-Africa, a premier African fashion magazine that is revolutionizing the landscape of the African fashion industry and elevating the global fashion arena to new heights .
The magazine offers an unparalleled digital journey tailored for professionals within the Fashion Industry.
It curates an array of distinctive services encompassing editorial content, photography, and video resources.
The goal of DN-Africa is to provide African fashion trends through cultural and fashion events and to identify new faces and talents . By mixing up massive and complex digital data, DN-Africa creates strategic leverage for designers who want to improve their global image on the internet faster.
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