Fashion weeks, working conditions
LVMH and Kering charter to improve the working conditions and the well-being of the models
LVMH and Kering charter
On September 6, 2017, LVMH and Kering, the two largest French luxury groups, announced the launch of a charter to improve the working conditions and the well-being of the models. It aimed to change the aesthetic codes of the environment – always fascinated by thinness – and, above all, to protect models of possible abuse including sexual harassment.
The announcement was made shortly before the spring-summer 2018 fashion weeks, but mostly a month before the storm Weinstein. Chance of the calendar … « It floated in the atmosphere.
In fashion or cinema, we felt the same atmosphere, the same need to act, « says Marc-Antoine Jamet, general secretary of LVMH.
Media and press groups have embarked on this [model protection] movement, starting with the magazines Elle and Version Femina, which signed our charter on February 2, or Condé Nast or Hearst Magazine, which entered like logic, « explains Marie-Claire Daveu, director of sustainable development and international institutional affairs at Kering.