ALINA SOW by JEAN-CEDRIC SOW – YOUNG DESIGNER PRIZEWINNER
JEAN-CEDRIC SOW DESIGNER
Born in Paris to a renowned Congolese scientist mother and a Senegalese businessman father, Jean-Cédric Sow grew up between Japan, Germany, Congo and France.
ALINA SOW CREATED IN 2018
Created in 2018, his brand ALINA SOW is the perfect alliance of an exalted Parisian chic, an assumed Congolese originality and a subtle Japanese avant-gardism. It is through tales, fictions and even myths and legends that the creator of the brand approaches his collections. His design studio is located in the heights of southern Brazzaville, on the banks of the Djoué River, an ideal place for the creation of new trends. With ALINA SOW, Jean-Cédric wishes not only to tell a story but most certainly to write his own legend.
THE SHOW SS23
AFRICA FASHION UP *Season 2* & Share Africa
Created at the initiative of Valerie Ka, international top model, Africa Fashion Up is conceived as both a program and a fashion show whose goal is to accompany the contemporary African fashion in full effervescence. This edition was supported by Balenciaga, Binance Charity, Galeries Lafayette Paris Haussmann, Sisley and HEC Paris, partners, and on the media side by Trace, Brut, France Médias Monde, Brune magazine and 35°Nord.
Imagined and orchestrated by the model Valerie Ka, the Africa Fashion Up is the first international event highlighting young designers from the Continent, selected during a competition by a jury of experts and fashion personalities.
A call for applications was launched last April, inviting young designers from Africa and its diasporas to participate in a fashion show and a training program in Paris. More than 90 candidates from twenty countries registered online and five of them were qualified.
Editorial : DNA – International