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CHANEL PREFALL COLLECTION BY VIRGINIE VIARD: Métiers d’Arts show, Chanel represent the very first luxury house to parade in sub-Saharan Africa – Dakar (Senegal) – Part 2

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Métiers d’Arts show, Chanel represent the very first luxury house to parade in sub-Saharan Africa – Dakar (Senegal) – Part 2

Date: Tuesday 6 December 2022
Place: Palais de Justice of Dakar – Senegal
With the Courtesy of the CHANEL Couture House

CHANEL PREFALL COLLECTION BY VIRGINIE VIARD

An exceptional show, as exotic as it is historic.

For the first time in the luxury industry and in the history of fashion, Chanel flew to Black Africa to unveil its Métiers d’Arts 2022-2023 collection.

Chanel Métiers d’Arts 2022/2023: a historic first show in Dakar If in previous years, Chanel has revisited the history of France during its last Métiers d’Arts shows by parading in the castles of Catherine de Médicis and then incensing modernity in its new space, 19M, the fashion destination that Virginie Viard has chosen this year is much more exotic and significant: Dakar, the capital of Senegal, a city in sub-Saharan Africa and a true cultural crossroads where dance, fashion, music and art meet.

A first in the fashion world, which took place on Monday 6 December 2022 in front of a hand-picked audience of guests.

 

Métiers d'art 2022/23 CHANEL - DAKAR - Virginie Viard
Métiers d’art 2022/23 CHANEL – DAKAR – Virginie Viard

The location

Introduced by the choreography of Dimitri Chamblas and the harmonies of Obree Daman and his backing singers, the Métiers d’art 2022/23 CHANEL – DAKAR fashion show was held in the majestic setting of the former Palais de Justice in Dakar, with its columns that punctuate the space and its sunny interior garden. The collection celebrates the spirit of the 1970s with vibrantly coloured silhouettes and rich embroidery of beads and sequins, textured tweeds and floral patterns. The silhouettes are adorned with long necklaces that are layered with glittering pendants and belt buckles that feature the Mademoiselle Chanel lion.

 

Best-African-Fashion-Magazine-choreographer-Dimitri-Chamblas--collective-dance-project-Slow-Show
Choreographer Dimitri Chamblas – Collective dance project Slow-Show

The opening performance

The catwalk opened with a performance by local singer Obree Daman and dancers from the École des Sables, an international training centre for traditional and contemporary African dance.

Obree DAMAN - CHANEL Prefall - Dakar - Senegal
Obree DAMAN – CHANEL Prefall – Dakar – Senegal

 

Celebrity Attendance

The opening was a further celebration of the culture and spirit of Senegal, with stars and close friends of the house of Chanel flying to Senegal to attend the event. Ugandan actress Whitney Peak, model Naomi Campbell, singer, designer and producer Pharrell Williams and Japanese actor Nana Komatsu were among the guests at this very special show.

 

Celebrity Attendance- Whitney Peak-Métiers d'art 2022-23 CHANEL - DAKAR
Celebrity Attendance- Ugandan actress Whitney Peak-Métiers d’art 2022-23 – CHANEL – DAKAR (Senegal)

 

Celebrity Attendance- Naomi Campbell-Métiers d'art 2022-23 CHANEL - DAKAR
Celebrity Attendance- Naomi Campbell-Métiers d’art 2022-23 – CHANEL – DAKAR (Senegal)

 

Celebrity-Attendance-Pharrell-William-Métiers-d'art-2022-23-CHANEL-DAKAR
Celebrity-Attendance – designer and producer Pharrell Williams -Métiers d’art 2022:23 – CHANEL – DAKAR (Senegal)

 

Celebrity Attendance- Nana Komatsu -Métiers d'art 2022-23 CHANEL - DAKAR
Celebrity Attendance – Japanese actor Nana Komatsu Nana Komatsu -Métiers d’art 2022-23 CHANEL – DAKAR (Senegal)

Embroidery and beading

The savoir-faire of its Métiers d’Art collection harmonized with the artistic and cultural energy of the city for a stunning showcase of the brand’s 11 ateliers. A 1970s spirit undulates through the 2022/23 Métiers d’art CHANEL – DAKAR collection. The silhouettes riff on a collection of tight flared trousers matched with tunic tops, column knit dresses, oversized knits and platform shoes. The creations hum with a cornucopia of deep, warm fall colors, intricately woven tweeds and geometric embroideries. Reimagined by Virginie Viard in a creative dialogue with the artisans of CHANEL’s Maisons d’art, the collection stays true to the emblematic codes of the Maison, with camellias, intertwined pearls, abundant buttons and dazzling sequins taking center stage.

 

The campaign and a documentary

Conceived by Virginie Viard and created between CHANEL’s Prêt-à Porter workshops in Paris and the Maisons d’art of the 19M, the Métiers d’art 2022/23 CHANEL – DAKAR collection is the fruit of multiple encounters over the last three years between Virginie Viard and artists from all horizons: the choreographer Dimitri Chamblas, who called on dancers from the École des Sables, founded by Germaine Acogny, as well as directors, musicians and authors, as well as friends of the House.

The fashion show is part of an extensive cultural programme and is the starting point for ongoing exchanges between the Maison and Senegal.

As usual, Chanel launched the Métiers d’Art show with a campaign produced entirely by Senegalese creatives.  This time, the brand’s creative director Virginie Viard hired Senegalese photographer Malick Bodian and Sierra Leone-born editor Ib Kamara to focus the campaign, starring models Alaato Jazyper and Loli Bahia.

The Parisian house also worked with filmmaker Ladj Ly and students from the Kourtrajme school in Montfermeil and Dakar to produce a documentary series on the collection. Made up of four episodes, the series shows everything from the preparation stages to the execution of the Métiers d’Art show.

 

Best-African-Fashion-Magazine-choreographer-Dimitri-Chamblas--collective-dance-project-Slow-Show
Choreographer Dimitri Chamblas – Collective dance project -Slow-Show

 

LADJ LY PORTRAIT
LADJ LY filmmaker

 

Slow Show, Métiers d'art 2022/23 CHANEL - DAKAR - CHANEL fashion shows -Germaine Acogny
Slow Show, Métiers d’art 2022/23  – CHANEL fashion shows -Germaine Acogny

 

CHANEL FASHION SHOW – Prefall Collection -Senegalese photographer Malick Bodian
CHANEL FASHION SHOW  – Senegalese photographer Malick Bodian

 

CHANEL FASHION SHOW – Prefall Collection - Sierra Leone-born editor Ib Kamara
Sierra Leone born – Editor Ib Kamara

 

FMD MODEL - ALAATO JAZYPER - SUDANESE MODEL
FMD MODEL – ALAATO JAZYPER – SUDANESE MODEL

 

FMD MODEL - LOLI BAHIA - MODEL FROM FRANCE
FMD MODEL – Loli BAHIA – Model from FRANCE

 

CHANEL FASHION SHOW – Prefall Collection – Part 2 by Virginie VIARD

CHANEL FASHION SHOW – Prefall Collection – Virginie VIARD – Copyright CHANEL

 

Looks that were presented in the Dakar parade included suits in tweed — a Chanel classic, logo-centric denim trousers, a sleeveless sequins jacket, matching trousers with a graphic sweater as well as a floral net jacket under an embellished plastron-tie.

Set against the backdrop of the River Seine in Paris, the images breathe life into the collection pieces designed by creative director Virginie Viard, from a floral embroidery jacket by Montex entirely embellished in beads and painted lace trousers and an oversized sweatshirt adorned in multicolor camellias by flower-maker Lemarié Lesage tweed to a pleated big skirt worn with a tweed jacket in shades of green by Lognon.

 

CHANEL MÉTIERS D’ART 2022-23 FASHION SHOW IN DAKAR – PREFALL COLLECTION

Copyright CHANEL for the pictures

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 31
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 31

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 32
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 32

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 33
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 33

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 34
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 34

 

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CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 35

 

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CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 36

 

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CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 37

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 38
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 38

 

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CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 39

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 40
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 40

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 41
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 41

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 42
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 42

 

DN-AFRICA - CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 43
DN-AFRICA – CHANEL – DAKAR FASHION SHOW -Métiers d’art 2022-23  – LOOK 43

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 44
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 44

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 45
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 45

 

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CHANEL-DAKAR-FASHION-SHOW-Métiers-d’art-2022-23 -LOOK-46

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 47
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 47

 

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CHANEL-DAKAR-FASHION-SHOW-Métiers-d’art-2022-23 -LOOK-48

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 49
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 49

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 50
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 50

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 51
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 51

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 52
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 52

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 53
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 53

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 54
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 54

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 55
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 55

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 56
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 56

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 57
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 57

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 58
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 58

 

CHANEL-DAKAR-FASHION-SHOW-Métiers-d'art-2022-23 -LOOK-59
CHANEL-DAKAR-FASHION-SHOW- Métiers-d’art-2022-23 -LOOK-59

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 60
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 60

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 61
CHANEL – DAKAR FASHION SHOW – Métiers d’art 2022-23  – LOOK 61

 

CHANEL - DAKAR FASHION SHOW -Métiers d'art 2022-23  - LOOK 62
CHANEL – DAKAR FASHION SHOW -Métiers d’art 2022-23  – LOOK 62

 

CHANEL 2022/23 Métiers d’art – DAKAR Show –

 

 

The choice of Dakar to present the Métiers d’art 2022/23 CHANEL – DAKAR collection is the result of meetings over the past three years between Virginie Viard and friends of the House who have lived there, have artistic projects there or are interested in its creative effervescence.

Dakar is an influential artistic capital on the international scene, notably in all the fields that are dear to CHANEL, such as fashion, cinema, dance, literature, contemporary art and music, and is the starting point for an ongoing exchange between the House and Senegal.

A teaser by Ladj Ly and Kourtrajmé.

 

See More http://shorturl.at/lpyK0

 

VENUE

The CHANEL fashion show - Métiers d'art 2022/23 CHANEL - DAKAR (Senegal)
The CHANEL fashion show – Métiers d’art 2022/23 CHANEL – DAKAR (Senegal)

 

The CHANEL fashion show - Métiers d'art 2022/23 CHANEL - DAKAR (Senegal)
The CHANEL fashion show – Métiers d’art 2022/23 CHANEL – DAKAR (Senegal)
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