AFU (AFRICA FASHION UP) – EDITION 3 –

Yonael Marga from Ethiopia – Award Young Designer

Date: Fri. 07 July | Musée du Quai Branly

Schedule: 5:30 pm

Venue: Musée du quai Branly – Jacques Chirac, 25 Quai Jacques Chirac, 75007 Paris, France

Video & Realization : Wanda NICOT – ZOOM ACTU

Yonael Marga from Ethiopia

Yonael Marga Nuru is an Ethiopian fashion designer whose brand is rooted in the concept of Afrofuturism.
He has been working in the fashion industry for nearly four years and, as a fashion designer and cultural practitioner, strives to present thought-provoking designs and concepts that draw inspiration from the rich culture and traditions present in Ethiopia, transforming them into something contemporary and futuristic.
Yonael Marga creates new perspectives by fusing elements that often don’t mix, and one of the hallmarks of his brand is the use of traditional embroidery.

AFRICA FASHION UP 2023 – Yonael Marga Collection

AFU (AFRICA-FASHION-UP) – EDITION 3 – VALERIE KA ORGANIZE 2023 – DESIGNER YONAEL MARGA FROM ETHIOPIA

AFRICA FASHION UP 2023 – EDITION 3

These young talents hail from various regions of Africa and its diasporas. Their bold creations, as well as their craftsmanship, captivated a prestigious jury. The next steps: a week of training in Paris, culminating in a grand runway show scheduled for July 7th at the Musée du Quai Branly – Jacques Chirac.

Alongside the 2023 winner, other talented designers presented several pieces from their collections, including Yonael Marga (Ethiopia), Ibrahim Tadju (Nigeria), Shamyra Moodley (South Africa) and Jafaru Larry (Ghana). Designers Eric Raisina (Madagascar) and Guy Fabrice « Zaady » (Côte d’Ivoire), both winners of the first edition of AFUP, also enriched the show as special guests.

READ “COMME À L’ATELIER” with Luciano di Concetto

The event, designed by sculptor/plastic artist Junior Fritz Jacquet, featured outstanding performances by dancer Yann Antonio and rapper Passi, accompanied by Ortiz. It was followed by a sumptuous gala dinner at

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AFU (Africa Fashion Up) Edition 3 – Yonael Marga from Ethiopia

Video & Realization : Wanda NICOT – ZOOM ACTU

AFU (Africa Fashion Up) Edition 3 – Award Winners

From left to right: Ibrahim Tadju, Nigerian designer and founder of TJWHO; Jafaru Larry, Ghanaian designer and founder of Larry Jay; Sophie Coustaury – Dedeyan, Chief Talent Officer, BALENCIAGA; Philippe Oster, Senior Executive Director, International Affairs, HEC Paris; Vincent Senecat, Director of Galeries Lafayette Paris Haussmann; Aristide Loua, Ivorian designer and founder of Kente Gentlemen; Shamyra Moodley, South African designer and founder of Laaniraani; Valérie Ka, founder of Africa Fashion Up and model.

AFRICA FASHION UP: VALERIE KA HONORS FASHION TALENTS

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After having walked the runway for the greatest designers, from Yves Saint Laurent to Jean-Paul Gaultier, via Vivienne Westwood and Alphadi, model Valérie Ka founded « Share Africa », a platform of projects that aims to highlight those who undertake and create in Africa.

Her goal is to encourage a vibrant African fashion, between tradition and modernity, between heritage and international openness.

Creations honoured during the Africa Fashion Up event that just took place in Paris.

Created at the initiative of Valerie Ka, international top model, Africa Fashion Up is conceived as both a program and a fashion show whose goal is to accompany the contemporary African fashion in full effervescence.

CONTACTS

africafashionup@gmail.com
Website : https://www.africafashionup.com/

SHARE AFRICA: A PLATFORM FOR ACTION

Africa Fashion Up welcomes companies and individuals to sponsor this growing program, offering emerging and international designers the opportunity to showcase their collections and gain visibility.
For more information on how you can get involved, please contact us: africafashionup@gmail.com