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Y / PROJECT SS20  PUSHES THE LIMITS OF INDIVIDUAL EXPRESSION

 

DATE : June 19th 2019

LOCATION: The Louvre Oratory – Paris (France)

Under the nave of the church The Louvre Oratory, Glenn Martens pushes one step further Y / PROJECT’s ethos of deconstruction as a mean of individual expression.

Y / PROJECT – The Show – Asymmetry and Disproportion

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

The soundtrack itself channels the designer’s ironic take on fashion, mixing the habanera rhythm of George Bizet’s opera Carmen with its Muppet Show parody.

Once again this season, Martens is blurring the perception of an infinity feel, as if the pieces were never-ending.
Asymmetry and disproportion run through the collection and distort the traditional silhouette.

What looks like the real structure is always twisted and creates draped gold 3-D effects. The lining pops out of the blazers and becomes a buttonhole, revealing the building garment and creating new volumes.

The Y / PROJECT design ethos turns what may look so familiar at first sight into something unexpected.
A pocket becomes a sleeve, a collar opens up and turns into a shoulder pad, a classic bomber jacket can be worn upside down.

Martens’ prolific creativity comes to life in a show irrigated by liquefied inspirations, where eclectic references are blended together.

 

PFW MEN SS20 – PR RITUAL PROJECTS – Y / PROJECT – LOCATION ORATOIRE DU LOUVRE PARIS

 

Y / PROJECT’s accessories

Y / PROJECT’s accessories line is getting better every day: two new men’s bags, a weekend and a more day-to-day version, complete the line and add an extra level of chic.

Unveiled for the first time at Pitti Uomo, buckles and metal tips. Two new shoe forms are introduced: platform laced sandals and square-toed heeled boots.

While still bold, the jewelry is evolving into a sleeker and more wearable version. A new Y-shaped ear cuff is meant to be an accessory.

The Y / PROJECT accessory line is becoming more and more desirable season after season: two new men’s bags, a weekend bag and a more everyday version complete the line with elegance.

Unveiled for the first time at Pitti Uomo in Florence, men’s boots are now available with heels, metal buckles and spikes.
Two new shoes are also introduced: flat-topped sandals and square-toed heels.

Although always bold, jewelry is more refined and portable everyday. A new Y-shaped ear accessory is already announced as a bestseller.

More than ever, the SS20 collection puts on the runway thought-provoking silhouettes.
With versatility at its core, Y / PROJECT celebrates the expression of individuality.

Styling: Ursina Gysi

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

Y / PROJECT as a tool of individual expression.

Under the nave of the Temple of the Louvre Oratory, Glenn Martens continues to push the deconstructivist approach of Y / PROJECT as a tool of individual expression.

The show’s soundtrack itself expresses the designer’s ironic look on fashion, mixing George Bizet’s Carmen with his parody by the Muppet Show.

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

Y / PROJECT SS20 – Asymmetry and Disproportion

Once again this season, Glenn Martens blurs our perception of the garment by creating impossible objects giving an illusion of infinity. Asymmetry and disproportion are the red thread of the collection and deform the traditional silhouette.

What at first sight seems like the actual structure of the garment is constantly misguided to create drapery and relief effects. The linings come out of the back of the blazers and become buttonholes, revealing the construction of the coat and producing new volumes.

Y / PROJECT transforms what seems familiar at first sight into something unexpected. A pocket becomes a sleeve, a collar opens and turns into an epaulette, a classic bomber jacket can actually be worn in any direction.

Glenn Martens‘ boundless creativity comes alive in a parade irrigated by fluid inspirations, where eclectic references blend and become hybrid.

More than ever, the PE20 collection offers silhouettes that inspire reflection. With the versatility of clothing as a motto, Y / PROJECT celebrates the expression of individuality.

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

Y / PROJECT – The Show – Asymmetry and Disproportion

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

 PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

 PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

 PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS BY MARIEME DUBOZ- Fashion Editor Nahomie NOOR COULIBALY

 

 PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

 PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

 

AFRICAN FASHION STYLE MAGAZINE – PFW MEN SS20 – Y-PROJECT BY Glenn Martens – PR Robin Meason Founder and CEO of RITUAL PROJECTS

PR

RITUAL PROJECTS

PR CONTACT : Elian@ritualprojects.com

Ritual Projects is a Paris-based communications platform of experts in the fields of fashion, photography, music collaborate offering a large range of services including: Media Representation,
Brand Strategies, Digital Platform Communications, Market Consulting and Events.
With over a decade of experience in the fashion industry, Ritual Projects has compiled an extensive network of international contacts and a portfolio of clients that spans the globe.
Hailing from the Far West to the Far East, clients have been selected for the authenticity, creativity and quality of their craft.

20, rue Notre Dame de Nazareth
75003 Paris

P +33 1 40 37 90 73

Robin Meason Founder and CEO of RITUAL PROJECTS

Media Partner

Official Media Partner DN AFRICA

 

Official Media Partner STUDIO 24 NIGERIA – STUDIO 24 INTERNATIONAL – Ifeanyi Christopher Oputa MD AND CEO OF COLVI LIMITED AND STUDIO 24

 

Location

Oratoire du Louvre

PFW MEN SS20 – PR Robin Meason Founder and CEO of RITUAL PROJECTS – Location Oratoire du Louvre

 

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