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Jourdan Dunn for Alien

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Jourdan Dunn for Alien – Alien Mugler Eau de Parfum – The Movie

The setting up of Jourdan Dunn for Alien
Last campaign for Mugler​ created and produced and directed by Nur Casadevall​ with the amazing Jourdan Dunn​.

Advertising for Alien by Thierry Mugler

Advertising for Alien by Thierry Mugler begins with the sunrise over the desert.
The sand stretches out on the horizon and stands out against a mesmerizing blue sky. In this dream setting, the silhouette of Jourdan Dunn dressed in white takes shape.

Carrying in her hand a royal scepter surmounted by an amethyst which recalls the bottle of the Alien perfume, the young woman seems almost unreal. Suddenly, the sound of hip-hop music from commercials accelerates.

Jourdan Dunn sets out

Jourdan Dunn sets out to lose his breath in the dunes, before planting his magic cane on the ground. Under the effect of this quick and sure gesture, the sand is suddenly covered with a carpet of purple flowers. The fictional decor of this advertisement is absolutely feminine, unreal and bewitching.
Proud to enhance the image of nature in this inhospitable place, Jourdan Dunn has a smile on his face. The ad ends on Thierry Mugler’s Alien bottle.

 

A collaboration with Thierry Mugler who enchants Jourdan Dunn

If the news of this collaboration is fairly recent, Jourdan Dunn does not hide his enthusiasm in this regard.
“The funny thing is that a few months before Mugler made this offer to me, I told my agency that I wanted to participate in a perfume campaign, it was ultimately the only string that was missing from my bow .

This goes to show how ecstatic I was to become the face of Alien, and all the more honored that Mugler is an iconic house whose universe I have always loved. ”

 

ALIEN EAU DE PARFUM MUGLER – THE MOVIE. Discover Alien, Mugler Eau de Parfum.

The new Alien chapter reveals a more spectacular femininity than ever. Amber, woody and floral, the iconic fragrance reveals a divine force.

Sun goddess embodied by Jourdan Dunn, radiant and sensual, Alien from MUGLER diffuses peace and magic in its wake, thanks to its talisman fragrance. Radiant and mysterious fragrance, the Alien fragrance is revealed by leaving in its wake delicate floral notes of jasmine, woody and amber. Alien’s secret is enclosed in a perfume bottle inspired by the amethyst, which symbolizes meditation and soothing. And to ensure the eternity of this precious stone, the bottle can be refilled at the MUGLER Fountain or with a refill bottle.

 

REVELATION SOLAR

Alien becomes solar, illuminated by Jasmine Sambac. A sumptuous “flower of the sun” whose fragility contrasts with the power of its fragrance.

 

REVELATION MYSTERIOUS

Alien becomes mysterious, sublimated by the sensual notes of the Bois de Cashmeran. An enigmatic wood, characterized by its assertive musky note.

 

REVELATION ENVELOPING

Alien is enveloping, reassuring, enriched with White Amber. A sweet and mellow note, like a “white mohair”.

 

VISION

The creative vision of MUGLER reflects a unique point of view on the world, which transgresses the codes and shakes up the conventions. A fusion of opposites, the MUGLER universe is an experimental laboratory.

 

MUGLER defends a disruptive and avant-garde approach to the world through the prism of the imagination of Mr. Mugler, influenced by culture.
The brand explores a constantly evolving plural vision of femininity and gender.

The search for constant innovation combines old and new technologies, with the conviction that traditional know-how can be transcended in contemporary creations.

Alternative cultures, art and humor are used to divert codes, in order to democratize fashion and perfume and make it a platform for individuality and personal achievement.

The MUGLER experience offers everyone the pleasure of metamorphosis, the vertigo of transcending themselves, the power to sculpt their image… In fashion as in perfumes, MUGLER destabilizes, inspires and accomplishes, reconciling the requirement of the extraordinary with the surprise of excess.

 

 

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