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AFRICA FASHION UP 2022 – 2ND EDITION

AFRICA FASHION UP fashion show – THE FIRST MAJOR PARISIAN EVENT DEDICATED TO CONTEMPORARY AFRICAN FASHION

They are 5, and will represent the African continent during an exceptional fashion show in Paris
Date: September 16, 2022
Place: Hôtel Salomon de Rothschild – Paris (France)

AFRICA FASHION UP is a SHARE AFRICA program dedicated to creativity and fashion 2ND EDITION

For the 2nd edition of the competition and program « Africa Fashion UP », the collective Share Africa launches a call for applications until June 10, 2022 to young African creators and designers.
After a selection by an international jury, the 5 winners will have the honor to present several pieces of their collection during the fashion show to be held in early September at the Hotel Salomon de Rothschild in Paris.

AFRICA FASHION UP PROGRAM

As part of the « Africa Fashion Up » program dedicated to contemporary African fashion, Share Africa is launching a call for applications from young African creators, stylists and designers, from April 15 to June 10, 2022. At the end of a selection process, 5 laureates will have the chance to benefit from a certified management training provided by the prestigious business school HEC Paris, as well as a mentorship over a period of six months.
In addition, they will be invited to present several creations during the fashion show to be held in September at the Hôtel Salomon de Rothschild in Paris.

The jury includes a panel of experts and international professionals from major fashion houses :

L’Oréal Professionnel, BALENCIAGA, Galeries Lafayette, Sisley and KARLA OTTO.

The program focuses on all current fashion practices: from streetwear to haute couture, from the most experimental approaches to the most modest initiatives.

For this 2nd edition, the jury includes a panel of experts and international professionals from major fashion houses, including L’Oréal Professionnel, BALENCIAGA, Galeries Lafayette, Sisley and KARLA OTTO.

The New African talents

The new African talents will be honored through the 5 winners who will represent the « Discoveries of the Year ». The winner of this new edition will be awarded the « Designer Africa Fashion UP » 2022. At the end of the competition, all of them will benefit from a complete accompaniment: during a two-day stay in Paris, the haute couture house BALENCIAGA will open its doors to give them advice and encouragement. They will have the opportunity to participate in masterclasses, to visit the BALENCIAGA workshop, while meeting referents of the fashion world. In addition, the winners will have access to a management training delivered by the HEC business school and will actively participate in a mentoring program for six months. Their collection will be exhibited and sold on an international website.

THE STRENGTHS OF YOUNG AFRICAN TALENTS

Africa Fashion Up highlights the young African talents of today who are shaping the Africa of the 21st century by drawing inspiration from their roots. Its objective is also to show and bring to life African Fashion.

Contemporary by highlighting its influence in other areas of creation and culture (cinema, music, entrepreneurship …) without ever forgetting its roots in history and tradition.

Congratulations to the Winners of the 2nd edition of the Africa Fashion UP program – 2nd Edition presents the new African talents

List of the 5 winners :

• IBRAHIM HERNANDEZ
  IBRAHIM FERNANDEZ is giving a new lease of life to old clothes, men, women and children find happiness made in Côte d’Ivoire with love.

•  JEAN CEDRIC SOW
  « The human being is at the base of Alina Sow ».

• MINA BINEBINE
  Mina is a multi-talented artist

• MUYISHIME EDI PATRICK
  The style of fashion designer Eddy Muyishime is also androgynous and avant-garde *

• JACQUES BAM
  The BAM Collective is a South African womenswear brand

SHARE AFRICA

Although the fashion industry is making a significant contribution to changing the way Africa is viewed and its potential is well established, there are still obstacles to its optimal development on the continent.
The lack of support for designers, the difficult recognition of the luxury sector even though it is growing rapidly and the restrictions of means and resources related to the uncertainties of the textile industry, hinder the announced growth of the sector and the work of African designers.

For Valerie Ka, co-founder of the collective Share Africa and the initiative of « Africa Fashion UP »:
« I am delighted that the enthusiasm generated by the first edition of the fashion show-competition « Africa Fashion UP » has allowed to renew this great event dedicated to African haute couture.

The aim is to highlight a pool of emerging designers, to showcase their original creations, but also to help them progress both in terms of their know-how and their knowledge of business management.

It is in this sense that the partnerships obtained this year with renowned houses, such as BALENCIAGA, Sisley and Galeries Lafayette are precious.

I would like to thank these supporters and call on any designer wishing to promote contemporary African fashion to submit their application.

So, what future for African fashion?

Venue  :

Hôtel Salomon de Rothschild – Paris (France)