“THEBE MAGUGU” is a luxury South African fashion brand. “THEBE MAGUGU” offer ready-to-wear collections while exploring parallel concepts through multidisciplinary capsule projects.

Between pillar practices of cultural honour, novelty and uncompromising quality, we are establishing an identity marked by self-evolving timelessness.

“THEBE MAGUGU” constantly seek new ways of presenting women & men with clothing that embraces and enhances their everyday experience.

Sleek, forward-looking design intersects with motifs & details that draw from our continent’s storied past, complex present and exciting imagined futures, providing smart, multifaceted clothes that mirror the inspiring qualities of the people they are made for.

Thebe Magugu is thrilled to introduce the new limited-edition Heritage Dress featuring cultural illustrations by artist Phathu Nembwili.

 The capsule features 8 dresses which bear a painting interpreting each South African culture – namely the Xhosa Dress, Zulu Dress, Pedi Dress, Vhavenda Dress, Tswana Dress, Tsonga Dress, BaSotho Dress and the Swati Dress – on a free-flowing crepe Bohemia-style dress with bishop-sleeves and a foulard neckline.

Below, writer Vuyolwethu Reoagile explores each tribes history and heritage.

Thebe Magugu studied design, fashion and photography at the prestigious LISOF School of Fashion design in Johannesburg. He launched his brand in 2015 after several experiences with brands. Thebe Magugu has the strong desire to elevate the view of African fashion. He creates modern clothes with an African twist, employing local resources, using local crafters and artisans. The brand won 2019 LVMH Prize and in 2022 made a collection for AZ Factory.

Photography: Aart Verrips
CD, stylist, production designer: Chloe Andrea Welgemoed